乐诗路（Lewis Road Creamery）是新西兰最富有特色的高端乳业品牌，同时也是这个国家最受喜爱的公司之一。

      2011年，乐诗路诞生于品牌创始人彼得. 卡利南（Peter Cullinane）的厨房，然后几乎立即成为新西兰发展最迅速的品牌。通过不懈的创新和严格的质量控制，乐诗路的产品线从黄油开始，逐渐拓展到有机牛奶、调味奶、奶油和冰淇淋，在短短七年后业已成为本地乳制品市场的领军者，声誉斐然。与此同时，乐诗路也生产美味的面包、果味啤酒和奶油力娇酒，得到新西兰消费者的广泛喜爱。

      如果在街上任意询问一位新西兰人，这位KIWI（新西兰人的自称）非常有可能会回忆起“巧克力牛奶疯狂事件”。2014年，乐诗路所推出的巧克力牛奶，以其甜美而丝滑的口感，让整个新西兰的消费者都为之疯狂，从而导致了全国范围的缺货。众多超市迫不得已只能推出“每人限购两瓶”的政策，并临时雇佣安保人员来维持排队秩序。而全国范围的缺货甚至导致了乐诗路巧克力牛奶进入黑市。这起事件占据了各大媒体的头版头条，同时也将乐诗路推上整个新西兰的视线焦点，因为这种盛况在新西兰几乎从未出现过。

      乐诗路的品牌故事，已成为新西兰消费者口中所赞颂的传奇。故事的缘起是彼得偶然间一次逛超市所产生的感悟。当时，在琳琅满目的货架上，热爱黄油的彼得惊奇的发现：在新西兰这个有着670万头奶牛的乳业强国，唯一的高端黄油居然进口于丹麦。于是他暗自下定决心，一定要做出世界上最好的黄油，将新西兰在全球乳制品市场上的“光辉岁月”继承下来并发扬光大。

      时至今日，乐诗路所销售的黄油已经成为新西兰最高端也是最优质的黄油之一，不出意料的获得了2019年新西兰奶酪和黄油大奖的冠军；其“精品草饲黄油”于2018年及2019年开始登陆美国、澳洲和新加坡市场，并立即成为当地最受欢迎的黄油品牌之一。而在不断扩充产品线之后，在新西兰这个强敌环伺的乳制品市场，乐诗路牢牢占据了有机奶、调味奶、高端黄油、以及超高端冰淇淋市场的第一名。（数据来源：IRI Express Report，IRI Big Picture，2019）

      “使命一直在驱动我们：我们要在新西兰生产出冠绝全球的乳制品。乐诗路坚持认为最好的乳制品应该源自新西兰（毕竟欧洲人没有我们这样的奶牛和牧场），而我们一直也这么努力，精益求精是我们一直秉承的风骨。您一定会爱上这新西兰所能提供的最好的乳制品，您也终究会发现，我们的产品和市面上过去所风靡的那些产品，来自于两个世界。”

-- 彼得.卡利南

Lewis Road Creamery is New Zealand’s most distinctive premium dairy brand and one of the country’s most famously loved companies. The brand launched with humble beginnings, in the kitchen of its Founder, Peter, none the less. They started with butter just over seven years ago and have since built a reputation for quality and innovation. Lewis Road has a range of premium dairy products and are local market leaders in organic milk and flavoured milk. They’ve also since expanded into other categories such as bread, cider and velvety smooth cream liqueur all of which have been well received by their kiwi audience.

If you ask any New Zealander, it’s likely they’ll recall the “Chocolate Milk Frenzy” which put Lewis Road Creamery on the map. In 2014, they launched their Chocolate Milk which had a creamy chocolatey taste like no other and kiwi’s fell in love. So much so that it sparked a national shortage resulting in national news headlines, security guards hired to manage queues in store and a 2 bottle limit applied per shopper. Lewis Road’s Chocolate Milk charmed and delighted the nation like no brand has ever before.

Founded in 2011, Lewis Road Creamery is the one of the youngest and most trusted brands in the country*. The story began when Founder, and self-proclaimed butter fanatic, Peter Cullinane, found himself purchasing European Butter to satisfy his butter taste. Shocked to find that in a land of 6.7 million cows and dairy as it’s backbone, the only premium butter he could find was a Danish import, he set off to make and sell the best better in the world as he remembers from “back in the day”. Today, Lewis Road is producing New Zealand’s #1 Premium Butter which, we’re delighted to announce, has just won gold in the 2019 Champions of Cheese Butter Category.

Traditionally, all of Lewis Road’s products have been made and sold within New Zealand. Last year however, they exported their very first product outside of New Zealand having launched grass-fed, traditionally churned Butter into the USA.

“We are on a mission. To create the world’s best dairy produce right here in New Zealand. Lewis Road Creamery has been a journey of discovery founded on a belief that New Zealand should make the best dairy produce in the world and so we set out to do so. We are all about quality over quality. After all, the Europeans do not have our cows and pasture. We trust you will find our products are a world apart from the typical offerings and that you will love the best New Zealand has to offer.”

--- Peter Cullinane, founder of Lewis Road