Fonterra’s brands in China include Anchor, Anmum, Anlene, Anchor Food Professionals and NZMP.

In our main platform UHT category, we have launched several products to fulfil different consumer needs, Kids milk for family nutrition, skim milk for health-conscious people and organic milk for ultra-premium tier. We also leveraged Anchor Foodservices’ outstanding credential with dairy foods products of butter, cheese and cream to fulfil consumer’s home baking occasions. We also launched ambient yoghurt to light up consumers’ luxury snacking time in 2017, and bring Anchor fresh milk from Fonterra China farm to scarify consumers’ progressively needs of high-quality dairy products. In the meanwhile, we never stop our pace in milk powder category with Anchor milk powder for family, also Anlene formula milk powder for adult and elderly’s everyday nutrition.